Your 7-Point Checklist for Optimizing Your Blog Posts for Search Engines
If you want to make money blogging, you want to make sure that you attract as many people to your blog as possible. There are many ways to do that, but one thing that you can do now is to improve your SEO.
Today, I am going to provide a checklist to help you optimize your every blog post for search engines.
Identify Search Intent
There is a reason why a lot of people look for ‘how-to’ guides over the internet and that is because, by their very nature, such blog posts contain information that can help them.
That being said, you want to identify their possible search intent by using Google’s Search Console or related tools. Such tools will allow you to know what keywords people are using to search for something that is relevant to what you are posting online.
After knowing this, you have to create articles that are in-line with your research. Doing this will become more effective than just choosing the right keywords. Search intent is so much better in terms of performance and ROI than keywords.
Get More Information About Your Competitors by Using the SERP
The Search Engine Results Page or SERP is one of your best friends, especially if you want to learn more about your competitors.
Find a suitable search query (by using the above-mentioned search console) and then key that in a search engine. Look at the top 3 sites that are posted on the first page and examine what makes them ideal. Pick apart their best aspects and incorporate them into your blog.
Create Clever Headings and Descriptions
Organic click-through rate or CTR is one of the best metrics that Google uses to rank webpages. For people to actually want to click on a link, you have to be using clever and catchy titles and descriptions.
Your titles should contain one or two of your keywords and create them in such a way that is ‘normal’. For descriptions, you want to give ample information that would help entice your audience to actually click on the link.
Know Your Topic Well and Write for Your Audience
A lot of bloggers believe that the only way for them to get as many users to go to their blog is to satisfy search engines. No, that is not correct. You first have to satisfy your readers instead of search engines.
To do that, you must know your niche very well so as to provide correct and accurate information. Then, you want to create articles for your readers and not for the search engines.
Doing so will naturally improve your SEO performance across the board.
Write Long-Form Content
It has been found that long-form content (a post that has more than 3000 words) provided the best SEO performance than articles with shorter lengths.
That is because, in such articles, you get to have a lot of information that may help your readers in some way. Even if your content is good, you also have to couple it with correct post structure. Use headings and subheadings, lists, bullet points, and paragraphs well and if needed.
There is no denying that many users nowadays actually use their mobile devices to access any blog posts online. Because of that fact, you have to use responsive design to ensure that your blog’s content conforms to much smaller displays.
Optimize Blog Performance
The performance of your blog is also very crucial for SEO. If your website doesn’t load in less than 4 seconds, then your bounce rates are going to be high because of that.
There are plenty of things that you can do. You can optimize your images and input alt tags, organize your menus and site structure, and even go with a more reliable hosting provider as well.