Are you newcomer in the digital marketing world? If yes, then surely, you will get confused with tons of new concepts. From B2C and B2B transactions to A/B implementation, you’ll feel overwhelmed with plenty of ideas and routines. One of the most important concepts you need to learn and understand is SEO. This simple guide from an SEO Consulting Company will help you understand the basics.
What is search engine optimization?
SEO is a practice in which businesses ensure that Google and other search engines prioritize their websites in SERPs. Different search engines crawl web pages to store and view content. Then, they utilize their algorithms to decide on the contents’ usefulness. This will determine whether it will rank on the results pages.
Since search engines want to deliver the most useful, valuable information for users, businesses should optimize their pages to improve their SEO, and eventually, rank higher.
Why do you need to improve your SEO?
Boosting your SEO is crucial because it can positively impact your revenue. If you are not focusing on improving your SEO, you are definitely missing out on a primary source of web traffic, and of course, profit.
How can you improve your SEO?
1. Offer relevant, compelling content
Do you want Google and other search engines to consider your posts useful? Then, you need to provide valuable content to your audience. Your website should be relevant, and should target the right keywords. What are the ideas and keywords your readers are searching for? Mention your focus keyword on your URL and page titles.
2. Improve your crawlability.
You can do some technical steps to ensure that your pages are crawlable, and will be categorized and indexed properly. If your pages are not crawlable, then it will be impossible for you to rank high on Google. Why? Search engines won’t be able to determine the usefulness and value of your content.
3. Build your website with search engine optimization in mind.
Using reliable platforms and tools, you can build your website, and at the same time, improve SEO. Pages should automatically come up with sitemaps that can notify search engines where to crawl your website.